Business plan

The benefits of a business plan

A business plan is a key prerequisite for setting up your company. It provides information about your vision, the strategy derived from your vision, and the measures to be implemented for the management of your company. Furthermore, it also represents the basis for the evaluation of possible financing in discussions with your client adviser.

Contents of your business plan
In your business plan you should document your business idea and describe the following points in detail:

  • Business concept and objective
  • Management's business administration know-how
  • Market opportunities and risks
  • Competition analysis
  • Marketing strategy
  • Budget and profit and loss account including liquidity planning, break-even point, return on investment, cashflow
Publication
Guides